Find Fitzrovia is a series of gateway wayfinding installations by Adalberto Lonardi Studio, commissioned for the London Festival of Architecture 2026 in partnership with The Fitzrovia Partnership.

Designed by Adalberto Lonardi Studio, the stacked cylindrical structures are positioned at key entry points to the neighbourhood, at Warren Street Station and along Oxford Street, to help visitors find their way to Charlotte Street and the area's hidden gems. Each totem draws on Fitzrovia's architectural heritage, using patterns and colours inspired by local landmarks, ironwork and decorative details found across the neighbourhood.

Find Fitzrovia is on view in June and throughout the Summer 2026.

Self Guided Tour (map can be found at lfa.london/FindFitzrovia) :

Welcome to Fitzrovia! Situated at three distinct locations, use each totem as a starting point to explore and celebrate Fitzrovia’s historic streets, cultural landmarks, and independent businesses:

Warren Street - Located just outside Warren Street Underground Station, follow this totem to discover independent cafés on Warren Street and explore the Georgian architecture of Fitzroy Square.

Whitfield Gardens - Located north of Goodge Street Underground Station on Tottenham Court Road, this totem will lead you to the inner streets of Fitzrovia. Experience the culinary scene on Charlotte Streetand relax in Alfred Place Gardens.

Great Titchfield Street - Located at the junction where Great Titchfield Street and Oxford Street meet, follow this totem to escape the crowds, see the historic Fitzrovia Chapel and browse the galleries on Mortimer Street.